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Protecting Brands, Protecting Futures

Who We Are

At Crane NXT, we are a trusted partner to governments and leading global brands, with a history dating back 200 years. We are innovators and providers of unique authentication technologies, dedicated to building and protecting the world's most recognizable and valuable brands. Our expertise spans various industries, including sports and apparel, media and technology, consumer and industrial products, regulated and security sectors.

Global Trim

We offer premium components to establish brand character and quality. Our global trim portfolio helps brands establish a strong identity and reinforces their values. From licensing and merchandising to engagement marketing, we provide solutions to ensure brand integrity.

Media and Technology

In today's rapidly changing media and technology landscape, our services help evaluate and mitigate risks associated with digital assets, intellectual property, and brand reputation. We provide expert insights and best practices to navigate the complexities of this dynamic industry.

Consumer and Industrial

In the consumer and industrial products sector, we understand the importance of brand identity and quality. Our services help companies protect their intellectual property, manage trade secrets, and ensure compliance with regulations.

Regulated and Security

In the highly regulated and competitive security sector, we offer expert guidance on compliance, risk management, and threat detection. Our solutions help organizations protect their most valuable assets and maintain trust with their customers.

Solutions

Our comprehensive solutions suite includes:

  • Counterfeit protection
  • Copyright infringement
  • Licensing recognition
  • Registration compliance
  • Product traceability
  • Online brand identity
  • Reputation management
  • Digital content protection
  • Online product integrity and identity
  • Product impact and authenticity

At Crane NXT, we recognize that intellectual property matters and that authenticity and integrity are paramount in today's fast-paced business environment. Our partnership with Zacco helps optimize portfolios of innovation assets and create digital trust, ensuring that brands remain relevant and trustworthy in the eyes of their customers.

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